During pivotal moments of change, we start by asking the right questions.
As your organization evolves, we help align your internal vision with its external expression.
Over time, organizations naturally outpace their brand expression. When your internal vision and external presence are misaligned, it's not a crisis—it's an opportunity to address the deeper strategic questions, clarify what you've become and amplify what's working.
We are the bridge between what an organization says it stands for and how it actually operates.
Our dual expertise in organizational development and brand strategy & design ensures that internal culture, processes, and behaviors align with external brand promise—so employees live the brand every day and audiences experience authentic organizational values at every touchpoint.
Our work goes beyond surface-level design solutions to ensure every aspect of your organization's presence—from strategy to execution—authentically reflects your mission and amplifies your impact.
Organizations in transition face a choice: react quickly to immediate pressures or respond thoughtfully to create lasting alignment.
WHY THIS MATTERS NOW
We help you choose the latter—using pivotal moments as catalysts for strategic clarity rather than rushing to surface-level solutions.
When everyone else is cutting corners, smart organizations are getting strategically clear. Organizations that invest in strategic alignment during pivotal moments consistently outperform those that don't—building stronger foundations that accelerate growth when conditions improve.
Reach out when you’re ready to explore what you’re really trying to accomplish, not just how something should look.
HOW WE CAN HELP
We provide organizational development consulting and brand strategy & design. Whether you need clarity about what's actually wrong, help activating existing plans, or support navigating organizational transformation—including leadership coaching—we start with our Question Catalyst process to ensure we're solving the right problem.
Our work spans three interconnected areas:
Brand Strategy, Alignment & Design Systems
Use creative investigation to reveal your organization's authentic identity—then clarify, refine, or rebuild what needs to change:
Connect internal culture to external brand through creative exercises that reveal authentic organizational values
Transform brand confusion into clarity by diagnosing what's really misaligned (hint: it's usually not just the logo)
Guide transformation initiatives using creative strategy to strengthen both brand identity and operations
Create cohesive brand systems that work across all touchpoints, from digital platforms to physical spaces
Design authentic visual expression that reflects organizational culture and resonates with your audiences
Facilitate cross-functional alignment through creative processes that build genuine consensus
Organizational Development Consulting
Transform how your organization operates from the inside out:
Transform strategic plans into operational reality by bridging the gap between vision and daily work
Design and implement change initiatives that improve processes, systems, and organizational effectiveness
Guide leaders and teams through transitions, restructuring, and strategic shifts
Align strategy, processes, and culture with your stated values—ensuring they are lived experiences, not just words on paper
Improve efficiency, culture, and alignment through strategic planning and change management
Assess organizational effectiveness and design interventions that address root causes, not just symptoms
Leadership Coaching & Development
Support individual leaders in driving and sustaining organizational change:
Individual coaching that aligns leadership effectiveness with organizational culture and brand expression
Leadership assessment through the lens of organizational values and brand promise
Development planning that connects personal growth with organizational transformation goals
Leadership transition support for new leaders stepping into roles, helping them understand the organization and brand while establishing authentic leadership presence
Brand leadership coaching that helps leaders understand, embody, and champion authentic brand expression throughout the organization
Strategic partnerships in action
OUR WORK
We've partnered with leading organizations during their pivotal moments—from helping the Harvard Graduate School of Education ensure their empathy-building resources reach and resonate with educators nationwide, to guiding the Brooklyn Museum in translating strategic vision into actionable visitor experience improvements, to creating scalable brand systems that empower the New York Botanical Garden to share their botanical expertise globally.
Our partners are ready to ask deeper questions.
PARTNERSHIP PRINCIPLES
Successful partnerships result from a clear alignment of principles, values, and skills and from ensuring the right fit.
We work well with partners who:
Don’t want to “move fast and break things” — you want to move thoughtfully and create something meaningful that lasts
Are in the midst of a crucible moment, a transformative time of change
Are looking for long-term sustainable improvement rather than just growth
Have an openness to asking the right questions in order to solve the right problems
Are comfortable playing in the grey space, but know they can’t live there forever
Want focused expertise rather than a large consulting firm with layers of junior staff
Align with our values
It always begins with a Question Catalyst
GETTING STARTED
All of our engagements begin with the Question Catalyst to identify the right questions and create a clear, cohesive plan before taking action.
This work includes
Facilitated discovery sessions with stakeholders across levels/teams to uncover insights despite silos;
Comprehensive audit of your current positioning, goals, and organizational landscape;
Collaborative identification of gaps between perception and reality to define the actual question;
Actionable summary with opportunity areas, key question(s), and a strategic roadmap.
This foundation ensures your investments align with what truly matters to your organization, helping you avoid costly detours. We promise to be straightforward with you—sometimes the solution might already exist within your team, or you might need specialized expertise from elsewhere. Either way, we'll point you in the right direction and can even help you find and bring in partners if that's what’s needed.
Let's chat to make sure this approach is right for you
Question Catalyst Examples
The question they came to us with
“How do we increase our museum visitors?”
The question we planned for together
→ “How do we collaboratively bring the concept of ‘radical hospitality’ to life?”
The question they came to us with
“How can these online classes look great?”
The question we planned for together
→ “How do you create a branded space for a venture within a larger parent non-profit?”
The question they came to us with
"How do we release an inclusive product and increase sales?"
The question we planned for together
→ "How does an everyday consumer product impact representation?"
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